Page images
PDF
EPUB
[graphic]

HE BOOKLET way of advertising is the modern way. One day

it was tried, and was

so successful that it stuck. The people will read a booklet and keep it. It is the best way of individualizing general advertising.

This of course applies only to good booklets-those that tell facts in the way they should be told. The pity of it is that there are so many bad, when they might be all good.

I have prepared more booklets than
any other writer. They have all paid.
I don't write them in a hurry.

E. A. WHEATLEY,
"Effective Advertising"

CHICAGO.

[graphic][subsumed][subsumed][subsumed][subsumed][subsumed][subsumed][subsumed][subsumed]
[graphic][graphic][merged small][merged small][merged small][merged small][merged small][merged small][graphic][subsumed][subsumed]
[graphic]
[ocr errors]
[ocr errors]
[ocr errors]

Readers Who Love

The Best

in Literature and Art

cannot afford to be without

The Cosmopolitan Magazine

TH

The most widely read periodical

of its class in the world.

A

Price, One Dollar Year.

EDITION FOR THIS MONTH, 400,000 COPIES.

HE COSMOPOLITAN has just installed the largest and most complete equipment ever put under one roof for the printing of a single publication. It embraces

1st.

For Printing-10 thirty-two-page presses,

10 sixteen-page presses,

1 sixty-four-page press,

8 small steam- and hand-presses.

[blocks in formation]

7th.

8th.

Printing-ink Works, to manufacture the inks used

[merged small][graphic]

These are now in

full operation

in the

Cosmopolitan's

new building.

279 feet long. Three stories. Erected solely for the uses of the Cosmopolitan.

The Cosmopolitan aims to give the

best of the ablest authors and artists.

Take, for instance, this month's (December) issue. The fiction is contributed by Robert Louis Stevenson, Sarah Grand, James Lane Allen, I. Zangwill, and "Ouida." The illustrations have been drawn for the Cosmopolitan by Alfred Parsons, L. Rossi, Jose Cabrinety, Reginald Machell, R. B. A., Alice Barber Stephens, B. West Clinedinst, F. O. Small, F. G. Attwood, Dan Beard, R. C. W. Bunny, G. H. Boughton, A. R. A., and. Eric Pape.

Ask yourself this question: "If The Cosmopolitan were published at $1.00 a copy, instead of $1.00 a year, could it give better material?"

Send $1.00 to THE COSMOPOLITAN, Irvington-on-the-Hudson, N. Y.

« PreviousContinue »