 | Edwin Ardener - Language Arts & Disciplines - 2004 - 428 pages
...signs (une science qui etude la vie des signes au sein de la vie sociale) - under the name 'semiology'. 'Semiology would show what constitutes signs, what...govern them. Since the science does not yet exist, no-one can say what it would be ; but it has a right to existence, staked out in advance. Linguistics... | |
 | Arthur Asa Berger - Language Arts & Disciplines - 2006 - 206 pages
...science that studies the life of signs within society is conceivable I shall call itsemiology (from Greek, semeion "sign"). Semiology would show what constitutes signs, what laws govern them. The linguistic sign unites not a thing and its name, but a concept and a sound-image. The latter is... | |
 | Arthur Asa Berger - Social Science - 2007 - 276 pages
...a part of social psychology and consequently of general psychology. I shall call it semiology (from Greek semeion "sign"). Semiology would show what constitutes signs, what laws govern them. (1966: 16) This may be considered one of the charter statements of semiotics. Saussure called his science... | |
 | Serge Moscovici - Psychology - 2008 - 425 pages
...a part of social psychology and consequently of general psychology; I shall call it semiology (from Greek semeion 'sign'). Semiology would show what constitutes signs, what laws govern them. (1974: 16) The reader does not, however, have to worry about that past, that state of science or the... | |
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A science that studies the life of signs within society is conceivable; it would be a part of social psychology and consequently of general psychology; I shall call it semiology (from the Greek semeion 'sign'). Semiology would show what constitutes signs,... 
